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  • Lisa Barday

Run For Your Life Mr. Squirrel

I would like to start out by saying that this post has absolutely nothing to do with ergonomics but it has a lot to do with boldness and determination and I like to think I posses some of that as a new business owner.

Last Friday, I was driving on I-78 in Northern New Jersey returning home from a business meeting. If you have ever been on that highway, you know its usually heavy with traffic at all hours of the day and night. It's a total of six lanes, three heading west and three heading east.


As I was approaching a slight hill, I saw what looked like a large leaf blowing quickly across my westbound three lanes which caught my attention since it was not a windy day. As I got closer I realized it was a squirrel running across the highway. By the time I crested the hill, he had made it across all of my lanes, the grassy median and was two thirds across the eastbound lanes. He was running so fast, it was as if he was floating above the road. I didn't see him get to the other side but I knew he was going to be successful because there was a slight break in the traffic, his lucky day!


My first thought was "that's one dumb but very lucky squirrel" but when I thought about it a little more, I changed my perspective to one of respect. He must have had a compelling reason to get to the other side of that highway. Any smart, self-respecting, New Jersey squirrel must know I-78 is a death trap, but he did it anyway. I will assume he assessed the risk, knew his speed and experience, had a reasonable goal to get to the other side and was counting on a little bit of good fortune when calculating his odds.


I can identify with Mr. Squirrel and I am going to assume we shared the same thought process although, I was not putting myself in physical peril by starting a new business during a pandemic, at least I didn't think so. I like to think I have a reasonable and healthy level of boldness and risk taking but, like him, I am counting on good fortune too, along with the kindness of others (you know who you are) as I grow my business.


I plan to report back that I made it to the other side but until then, we should all be more like a smart and savvy squirrel but maybe do a better job of evaluating the highway we plan to run across.

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